It’s best to do your research by picking up a few books on how to get yourself marketing and publicity on the Internet and on the streets. ï»¿ï»¿ï»¿ï»¿ï»¿ï»¿ï»¿ Such publications offer lots of great advice and, perhaps more importantly, some pitfalls to avoid. thusly this is something that we offer here through these ‘Industry Empowerment’ articles. However an over reliance on such information can genuinely be prejudicious to your career progression.

After all, if everyone is reading from the same sheet then they are all doing the same thing and therefore nobody will stand out from the crowd. ï»¿ While it seems that the music industry is sometimes geared towards producing carbon-copy clones of whatever is deemed ‘hot’ at the time it is important to consider that even these ‘hot’ acts may only have a comparatively short shelf life. Much of the music industry is not interested in artistic merit but rather the bottom line; dollars make sense, as business is business. Once you have this established you can move onto the next level and promote yourself to the masses – you can also use an EPK/electronic press kit to do this as well. This is where your music industry manual can get you started with ideas but try not to copy them word for word. Instead it is better to try and be inspired and flip what you hear to suit your own style and personality. 

Using so-called Guerrilla Tactics in the industry can save you money and time while getting your subject across in a manner that people will remember – and hopefully for all the right reasons. So, if you print up fliers then try to do something original, if you have T-Shirts made ensure they are something that people will actually wear – and try to make the designs memorable too. No matter how unconventional a scheme may sound it may just be worth a try – this business is highly competitive so if you can find a way to gain an edge on your ‘rivals’ then use it. However, make sure to treat others with respect and dignity, as you never know who may end up being your next boss, and you’ll already be your own publicist!